Hr Management In Intellectual Property Implementation In Tasikmalaya City
DOI:
https://doi.org/10.55606/ijemr.v2i1.76Keywords:
Intellectual Property; MSME; HRM; Pancasila EconomyAbstract
2022 will be the rise of Micro, Small and Medium Enterprises (MSMEs) in Indonesia by contributing 61% of the national GDP and absorbing 97% of the total workforce. Based on the city area, UMKM is one of the components that contributes 9.27
% of economic growth in Pangkal Pinang City. However, the application of Intellectual Property (IP) in MSME business behavior has not been handled optimally. The purpose of this study is to identify human resource management in MSME actors in building work teams that are aware of IP in business activities. This research using a qualitative-descriptive approach. Data were obtained by conducting observations and interviews with MSME business actors in Tasikmalaya City who had not registered or had registered their KI. The results of the study show that SMEs have an awareness of the importance of IP in entrepreneurship. KI is assessed by MSME actors as supporting business continuity through the maturation of the three entrepreneurial teams they have. MSMEs in Tasikmalaya City have at least a production team, operational team and marketing team. The three teams currently being developed are the marketing team, because they involve digital media capabilities. That is, the application of IP is a priority to avoid claims on the brand or type of business they own. In addition, MSME actors utilize family-based human resources. This character is in accordance with the application of the Pancasila economy.
References
Ari, & Deddy. (2022, July 14). Economic Growth In Tasikmalaya Increases Significantly 9.27 Percent. (F. Yanto, Editor, & Communication and Informatics Office of Tasikmalaya City) Retrieved from https://website.Tasikmalayakota.go.id/: https://website.Tasikmalayakota.go.id/permbuh-ekonomi-di-Tasikmalaya-naik-signifikan-927-percent/
Arifin, SR, & Haryanto, R. (2021). The role of human resource management (MSDM) through micro, small and medium enterprises (UMKM) to strengthen the economy. PERFORMANCE, 18(3), 425-430.
Chalimi, AN, Herdinawati, S., & Asadi. (2021). Technological Advancement Factors And Human Resources Against the Increase in Income of Umkm in the Revolution Era 4.0. Journal of Management and Accounting, 9(2), 129-134.
Fitri, S., & Ramadhayanti, G. (2022). Review of Leadership Aspects in Organizational Culture Change. JENIUS: Scientific Journal of Human Resources, 5(3), 532-
Kurniadi, W., Lotte, L. N. A., Cakranegara, P. A., Sampe, F., & Yusuf, M. (2022). HANAN WEDDING PLANNER'S MARKETING COMMUNICATION STRATEGY FOR INCREASING SALES IN THE COVID-19 PANDEMIC ERA ON THE TIKTOK APP. Jurnal Ekonomi, 11(03), 1359-1364.
Hartanto, A. (2021, May 05). MSMEs Become Pillar Important in the Economy Indonesia. (H. Limanseto, Editor, & Coordinating Ministry for Economic Affairs) Retrieved from ttps://ekon.go.id/:https://ekon.go.id/publikasi/detail/29 69/umkm-be-a-pilar-important- in-the-Indonesian-economy
Hasan & Mahyudi. (2021). Pancasila Economic Concept. ORAL JOURNAL OF AL-HAL, 15 (1), 141-160
Hastangka. (2012). Mubyarto's Pancasila Economic Philosophy. Journal of Philosophy, 22(1), 31-50.
Herawati, A. F., Yusuf, M., Cakranegara, P. A., Sampe, F., & Haryono, A. (2022). Social Media Marketing In The Promotion Of Incubator Business Programs. Jurnal Darma Agung, 30(2), 623-633.
Ministry of Tourism and Creative Economy. (2021, October19). Importance nderstanding Property Rights Intellectual in Creative Economy. Retrieved from https:// www. kemenparekraf.go.id/: https:// www. kemenparekraf.go.id/ra gam-creative-economy/Importance- Understanding-Rights-Wealth-Intellectuals-in-Creative-
Economy Mubyarto. (2004). Pancasila Base Country, UGM, National Identity. Yogyakarta: Aditya Media & PUSTEP UGM.
Putri, SA, & Setyaningrum, F. (2019). The Effect of Motivational Sentences and Leadership Style on Employee Performance. OPTIMA, 3(1), 70-79.
Roisah, K. (2015). The Legal Concept of Intellectual Property Rights (IPR): History, Understanding and Philosophy of Recognition of IPR from Time to Time. Malang: Setara Press.
Sedarmayanti. (2017). HR Planning and Development to Improve Competency, Performance, and Work Productivity. Bandung: PT Refika Aditama.
Sudjana. (2021). Intellectual Property Potential in the Development of Micro, Small and Medium Enterprises. Sasana Law Journal, 7(1), 51-69. doi: https://doi.org/10.31599/sasana.v 7i1.534
Sulasno. (2018). Application of Intellectual Property (IC) to MSMEs as an Effort to Realize Fair Business Competition. ADJUDICATION : Journal of Law, 2(2), 173-186.
Sampe, F., Cakranegara, P. A., Yusuf, M., Rahayu, M., & Nasution, R. A. (2022). EMPLOYEE PERFORMANCE AND HUMAN RESOURCE PROTECTION. Jurnal Ekonomi, 11(03), 1045-1049.
Utomo, AP, & Suciningtyas. (2015). Mapping Industrial Brands and Designs of UMKM with Potential Intellectual Property Rights in Kudus District Based Geographic Information System Using Google MAP API. Proceedings of the Unisbank Multi-Disciplinary National Seminar & Call For Papers (SENDI_U). Semarang: Multi-Disciplinary Study to Realize the Maritime Axis in Economic Development Based on People's Welfare.
Yusuf, M., Sutrisno, S., Putri, P. A. N., Asir, M., & Cakranegara, P. A. (2022). Prospek Penggunaan E-Commerce Terhadap Profitabilitas Dan Kemudahan Pelayanan Konsumen: Literature Review. Jurnal Darma Agung, 30(1), 786-801.
Yusuf, M., Saiyed, R., & Sahala, J. (2022, December). Swot Analysis in Making Relationship Marketing Program. In Proceeding of The International Conference on Economics and Business (Vol. 1, No. 2, pp. 573-588).
Yusuf, M., & Matiin, N. (2022). ANALYSIS OF THE EFFECT OF THE MARKETING MIX ON PURCHASING DECISIONS. International Journal of Economics and Management Research, 1(3), 177-182.
Yusuf, M., Betty, H., & Sihombing, M. (2022). The Effect of Product and Service Quality on Consumer Loyalty at Palopo Minimarkets. December. ttps://doi.org/10.24042/febi.v7i2.14430
Zainal, VR, Ramly, M., Mutis, T., & Arafah, W. (2014). Human Resource Management For Companies. Jakarta: PT Raja Grafindo Persada. DARMA AGUNG JOURNAL,Vol. 30, no. 3, (2022) December : 366 – 380
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 International Journal of Economics and Management Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
