Social Media Marketing's Effect On Customer Satisfaction

Frans Sudirjo; I Nyoman Tri Sutaguna; Rina Sovianti; Arief Yanto Rukmana; PA. Andiena nindya putri

doi:10.55606/ijemr.v2i2.100

Social Media Marketing's Effect On Customer Satisfaction

Authors

Frans Sudirjo Universitas 17 Agustus 1945 Semarang
I Nyoman Tri Sutaguna Universitas Udayana
Rina Sovianti Universitas Bhayangkara Jakarta Raya
Arief Yanto Rukmana Sekolah Tinggi Ilmu Ekonomi STAN IM
PA. Andiena nindya putri ITB stikom Bali

DOI:

https://doi.org/10.55606/ijemr.v2i2.100

Keywords:

Social Media, Marketing, Customer Satisfaction

Abstract

Human wants are limitless. Primary needs, secondary needs, and tertiary needs are the three sorts of needs that humans have. All of these requirements, especially basic requirements, are critical to human survival. The fundamental necessities themselves are food, clothing, and shelter, i.e. the need for important goods like clothing, food, and shelter. The most crucial element is the necessity for a place to live, a place to dwell or what we often refer to as home, as a place for us to take refuge and socialise with the environment. As a result, many people desire a suitable place to reside. This study took a quantitative approach, with 195 persons chosen utilising the Accidental Sampling technique. Multiple regression analysis reveals that all independent factors (product quality and price) have a positive effect on purchase intent.

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Published

2023-07-29

How to Cite

Frans Sudirjo, I Nyoman Tri Sutaguna, Rina Sovianti, Arief Yanto Rukmana, & PA. Andiena nindya putri. (2023). Social Media Marketing’s Effect On Customer Satisfaction. International Journal of Economics and Management Research, 2(2), 109–118. https://doi.org/10.55606/ijemr.v2i2.100