MSME Internationalization Strategy Towards Global Business Competition Case Study on CV. Dua Putri Sholehah “HUNAY” Probolinggo
DOI:
https://doi.org/10.55606/ijemr.v3i1.198Keywords:
Strategy, Internationalization MSMEs, Business Global, SWOTAbstract
In the Indonesian economy, Micro, Small and Medium Enterprises are the business group that has the largest number and has proven to be resistant to various shocks from the economic crisis. MSMEs are encouraged to be able to expand to the global market, not just on a national scale. Strategy is very important to determine the company's success in achieving its long-term goals. By choosing the right strategy for a particular company position, a company will have a competitive advantage. The aim of this research is to find out what is the most appropriate strategy for CV. Dua Putri Sholehah "Hunay" Probolinggo as MSMEs in facing global business competition. This research method uses SWOT analysis and IFAS, EFAS, by previously collecting data through interviews, questionnaires, observations and also literature studies. The results of this research indicate that the strategy that must be carried out by CV. Dua Ptri Sholehah "Hunay" is in quadrant I, namely the quadrant that supports an aggressive growth strategy which shows that this company has the strength to take advantage of existing opportunities, especially in export development. Currently the organization is in a strong condition so it is possible to continue to expand by opening branches to the countries it will target, increasing growth and achieving maximum progress.
References
Al-Rodhan, Nayef R.F. (2016). Definitions of Globalization: A Comprehensive Overview and a Proposed Definition. Geneva: Ambassador Gérard Stoudmann, Geneva Centre for Security Policy.
Aprilia, Ulfi Dista. (2018). Analisis Strengths, Weakness, Opportunities, dan Threats terhadap Perkembangan Industri Batik di Tulungagung dalam Perspektif Ekonomi Islam (CV Saha Perkasa Gajah Mada).
Arifin, Wibowo. (2015). Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM, Malang, Vol 29. No 1 Boyolali Regency. World Applied Science Journal 30 (Innovation Challenges in Multidiciplinary Research and Practice): 56-61, Retrieved 2014-08-25
Bilkey W.J., Tesar G.(2017). The Export Behaviour of Smaller-Sized Wisconsin Manufacturing Firms, “Journal of International Business Studies”, Spring/Summer, pp. 93– 98..
Ginting, P. (2018). Mencermati Misteri Globalisasi: Menata Ulang Strategi Pemasaran Pariwisata Indonesia dengan Tourism Satisfaction (Toursat) Approch, Pidato Pengukuhan Guru Besar Tetap dalam Bidang Manajemen Pemasaran pada Fakultas Ekonomi, Universitas Sumatera Utara, Medan.
Harisudin, Setyowati, Utami, ( 2014). Formulating and Choosing Strategy of Processed Catfish Product Development Using the SWOT Matrix and QSPM
Hunger dan Wheelen. (2010). Manajemen Strategis. Yogyakarta: Penerbit Andi.
Kirovska, Z. (2011), Strategic Management within the Tourism and the World Globalization, Journal of Economics, 2 (1) : 69-76
Kotler, Philip. (2009). Manajemen Pemasaran, Edisi 13. Jakarta; Erlangga
Kotler, Philip dan Armstrong, Gary. (2012). Prinsip-prinsip Pemasaran. Jakarta: Erlangga.
Mahfud, T., & Mulyani, Y. (2017). Aplikasi Metode QSPM (Quantitative Strategic Planning
Matrix)(Studi Kasus: Strategi Peningkatan Mutu Lulusan Program Studi Tata Boga). JSHP: Jurnal Sosial Humaniora dan Pendidikan, 1(1), 66-76.
Marrus, Stephanie K. (2021). Strategic Management In Action. PT. Gramedia Pustaka Utama,Jakarta
Mellita, D., Aliya, S., & Elpanso, E. (2020). Green Supply Chain Management at Cullinary Small Business: SOME NOTES TO CONSIDER. Dinasti International Journal of Digital Business Management, 1(4), 512–521. https://doi.org/10.31933/DIJDBM
Pearce II., John A., dan Robinson Richard B.Jr. (2018). Manajemen Strategis 10. Salemba Empat : Jakarta
Rangkuti, F. (2018). Analisis SWOT Teknik Membelah Kasus Bisnis. Jakarta (ID) : PT Gramedia Pustaka Utama, Jakarta
Rusydiana., Aam S., & Firmansyah, I. (2018). Strategi Pengembangan Lembaga Keuangan Mikro Syariah di Indonesia Pendekatan Matriks Ifas Efas. Jurnal Ekonomi Islam, 9(1): 46-74.
Ryenaya, C., Najamuddin, M., & Mahbubi, A. (2017). Strategi Bisnis Kopi Merek Coffesso PT. David Roy Indonesia. Jurnal Agribisnis Vol 11 no.6, 77-80.
Sahanaya V and Madiawati PN (2023). Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian melalui Brand Image pada Point Coffee Bandung. Jurnal EMT KITA. Epub ahead of print. DOI: 10.35870/emt.v7i3.945.
Setyorini, H., & Santoso, I. (2017). Analisis Strategi Pemasaran Menggunakan Matriks SWOT dan QSPM (Studi Kasus: Restoran WS Soekarno Hatta Malang). Industria: Jurnal Teknologi dan Manajemen Agroindustri, 5(1), 46-53.
Sugiyono. (2007). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Undang-Undang Republik Indonesia No.20 Tahun 2008
Wismiarsi, Tri. (2018). Hambatan Ekspor UKM Indonesia: Penerbit Buku Kompas.
Yücel, R., Elibol, H., & Dağdelen, O. (2009). Globalization and International Marketing Ethics Problems. International Research Journal of Finance and Economics. Issue 26, pp. 93- 104.
Wheelen., & Hunger. (2002). Strategic Management And Business Policy. Pearson Prentice Hall, New Jersey.
Yunus, eddy. (2016). Manajemen Strategi. Yogyakarta, CV Andi Offset.
York, K.M., & Miree, C. E. (2021). Searching for trace evidence of strategic management decisions : using organizational theory to understand the competitive environment. Journal of strategic management education. 8 (2) : 147-172.
Zweig D. (2013) : Internationalizing China: Domestic Interests and Global Linkages, Cornell UniversityPress, New York.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 International Journal of Economics and Management Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
